Italians take a very long time to jump on the bandwagon of any fad sweeping other nations. But when they do jump — and they always do — they jump hard and all at once. It’s like there’s a memo that goes out:
Take all of your savings and open an electronic gambling and bingo parlor. Do it now. It doesn’t matter if there are two or three on the same block. The demand is there. We promise.
The Bandwagon Gods
And then a few months later:
Sorry about the electronic gambling and bingo parlor thing. We really thought that would take off. No matter. Now we want you to put all of those empty storefronts to good use by opening up electric cigarette stores. Do it now. This is going to be great.
The Bandwagon Gods
For years there were only a handful of Irish pubs in all of Rome. And then, overnight, there were hundreds. Rome recently discovered sushi about 30 years after the rest of the (non-Japanese) world and BAM! Now there’s a sushi bar on every street corner and you can even buy it in the supermarket (which also didn’t really exist a decade ago. Today there are four supermarkets less than five minutes from my house).
So what makes Italians such late (but enthusiastic) adapters? (BTW, this doesn’t really seem to apply to fashion). No idea, but if I had to hazard a guess, I’d say it has to do with the economy, which has forced many people — especially young people — out of their comfort zone of caution and has made them willing to take more risks than their parents ever did. Youth unemployment is nearly 44% here so when a bandwagon shows up, everyone jumps on without thinking about the dangers of opening up an electric cigarette store when everyone else is doing the same thing at the same time. That’s how the youth do. It’s a theory. Even if I’m wrong, it’s probably about the economy. It’s always about the economy.
The reason I bring all this up is that I noticed something recently that surprised me. I used to work at the Food and Agriculture Organization of the United Nations — better known as FAO (pronounced FOW). FAO’s headquarters is in Rome, right across the street from the Circus Maximus. And, since I know you are longing for your Mussolini fact of the day, I’ll add that the HQ building was optimistically constructed by Il Duce to house his Ministry of the Colonies (in 1937 it was renamed the Ministry of Italian Africa). After WWII, the Italian government leased it to FAO for 1 lira per year. FAO employs nearly 3 700 staff, a little over half of whom are based in Rome. The international staff hail from all over the world plus there are interns and consultants and people constantly coming in for meetings. You get the picture: big melting pot.
Despite the existence of thousands of international mouths to feed, Viale Aventino (where FAO is located) has always been wanting in the restaurant department. The restaurants range from good (Taverna Cestia, a classic Trattoria Romana. I used to live next door and I ate here every Sunday night for years.) to Meh (Da Rino) to bad (La Viletta dal 1940). And, with the exception of a halfway decent Asian place (Court Delicati), there was nothing non-Italian to be had for love nor money (a condition that was mostly true for all of Rome until relatively recently). Not anymore.
Over the past couple of years, in rapid succession, Viale Aventino has seen the opening of a greek diner, a French eatery, a burger joint, a Japanese place, a Mexican restaurant (which quickly closed and is set to reopen soon as something else. I’m hoping Thai), a couple of high-end sandwich joints, a cute Italian bistro with a tasting menu, a fancy gelateria (celery ice cream, anyone?) and probably some other stuff that I’m forgetting about. I’ve tried the gelateria (two thumbs up), the Greek (very good) and the Japanese (excellent sushi and I am still dreaming about the spicy eggplant). I’ll let you know about the rest in due course. Sorry I have no photos of food. Here’s a dog instead.
I think I have written about this before but while I’m in the neighborhood… On 10 September 1943, two days after Italy surrendered to the Allies, partisans and Italian soldiers tried to stop the Germans from entering the city at Porta San Paolo, just down the street from FAO. There were 570 casualties. You can still see bullet marks on the facades of some of the buildings (including the place where I used to live). There’s a nice little park dedicated to the Italians who died that day. I used to take my dog there for walks and always parked my car just outside the entrance. Once I came home from a business trip to find that a homeless man had taken up residence in my Volvo. He had broken the window to get in. There was a bag of bread rolls and his clothes were neatly folded on the back seat. Fortunately he was not at home when I stopped by. I never parked there again.